Doctor of Business Administration: Marketing (Qualitative Research) course guide
A course-by-course map of GCU's Spring 2026 catalog grid, with every nonzero registration linked to its writing and tutoring guide and every zero-credit component kept visible without pretending it is an ordinary course.
20 of 20 nonzero catalog registrations link to a canonical course guide. Topic manuals remain held because a public program grid cannot verify one section's assignment identities, order, or dates.
Program shape and catalog boundary
The catalog prints 60 total credits for the program. The visible grid below sums to 60 credits; totals can also include general education, electives, transfer assumptions, prerequisites, or catalog-specific rules. The published total is preserved rather than silently recalculated.
This is a catalog map, not an individualized degree audit. Modality, start date, track, state approval, transfer work, clinical eligibility, prerequisite completion, and advisor-approved substitutions can change a student's actual sequence. Match this page against the current degree audit before making registration decisions.
The classes, one by one
| Course | Catalog title | Credits | Coverage |
|---|---|---|---|
| RES-815 | Introduction to Research | 3 | Course guide linked |
| RES-820E | The Literature Landscape: Business | 3 | Course guide linked |
| DBA-820 | Emerging Issues in Financial Management | 3 | Course guide linked |
| MKT-830 | The History and Philosophy of Marketing | 3 | Course guide linked |
| RES-831 | Foundations of Research Design 1 | 3 | Course guide linked |
| RSD-851 | Residency: Dissertation | 3 | Course guide linked |
| RES-832 | Foundations of Research Design 2 | 3 | Course guide linked |
| MKT-832 | Digital Technology and Consumer Behavior | 3 | Course guide linked |
| MKT-834 | Data-Driven Marketing Management | 3 | Course guide linked |
| DBA-815 | Economics for Business Decisions | 3 | Course guide linked |
| RES-841 | Designing a Qualitative Study 1 | 3 | Course guide linked |
| RES-843 | Designing a Qualitative Study 2 | 3 | Course guide linked |
| DBA-835 | The Sustainable Future | 3 | Course guide linked |
| RSD-883 | Residency: The Qualitative Dissertation | 3 | Course guide linked |
| MKT-838 | Complexity of Marketing | 3 | Course guide linked |
| DBA-955 | Dissertation I | 3 | Course guide linked |
| RES-873 | Qualitative Data Collection and Management | 3 | Course guide linked |
| DBA-960 | Dissertation II | 3 | Course guide linked |
| RES-883 | Qualitative Data Analysis, Results and Findings | 3 | Course guide linked |
| DBA-965 | Dissertation III | 3 | Course guide linked |
How to use the grid without inventing a calendar
Open the course guide that matches the code in Halo, then replace its planning labels with the registered rubric language. Work from the real Topic folder and due date. A program's advertised duration or a course's credit value cannot safely reveal paper lengths, weekly assignment names, point values, or the order used by every section.
For staged work, keep one claims and decisions ledger across submissions. Record the approved problem, audience or population, definitions, data choices, feedback, and unresolved questions. That prevents a capstone, practicum paper, strategy project, or dissertation sequence from changing its premise every time a new rubric arrives.
Applied and professional responsibility
This program includes at least one title associated with clinical, practicum, fieldwork, residency, on-campus, project, or dissertation work. The student performs the real experience and remains responsible for approvals, hours, data, patient or client interaction, site communication, logs, signatures, presentation, and verification.
Any case or workplace material must be de-identified before sharing. A tutor can help make reasoning visible, check whether evidence fits the claim, reconcile calculations and tables, and revise organization or APA presentation. The student's registered instructions and institutional policies control.
Why Topic manuals remain held
GCU's public catalog verifies this program and its courses, but it does not expose a stable set of assignment instructions for every term, modality, instructor, and code variant. Publishing a generic sequence would create phantom assignments. Course help is therefore live at every linked nonzero code while the public manual layer stays deliberately held.